New technologies and SEO. What every agency needs to know?

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Over the last year, we’ve seen a lot of changes in SEO that have affected the way we do our jobs. Some of these changes have been small and incremental, while others have been massive and disruptive. In this post, We are going to try to look at some of the new technologies in optimization and positioning strategies that you need to know about if you’re in an agency or even if you’re an in-house marketer with some authority over your company’s online marketing efforts.

When it comes to new technologies and SEO strategies, it’s important for every SEO agency to stay up-to-date. After all, the world of optimization is constantly changing and evolving. In this blog post, we’ll be exploring some of the new technologies you should be aware of when looking at your strategy. 

Natural Language Processing (NLP)

In the past few years, there has been a shift in SEO towards more natural language processing. This is because search engines are getting better at understanding the intent behind queries, and NLP can help you target specific keywords and phrases. A Manchester SEO agency should provide clients with these types of opportunities to help stay competitive.

Natural Language Generation (NLG)

NLG is a new technology that is helping SEO agencies to create content faster and more efficiently. All you need is a topic and some keywords, and the software will generate a well-optimized, original piece of content for you. This can help save time and money when it comes to content creation, as well as help you create better content overall.

GPT-3 for automated content creation

The GPT-3 algorithm is a machine learning tool that can be used for automated content creation. It is trained on a large amount of data and can generate text that is similar to human-written text. This makes it a valuable tool for SEO agencies who want to create content quickly and efficiently.

Voice search

With the rise of digital assistants like Siri, Alexa, and Google Home, more and more people are using voice search to find the information they need. This means that businesses need to optimize their websites for voice search if they want to stay visible in the search results. A recent study found that people preferred voice searches over text searches when it came to asking general questions about nearby restaurants or local attractions. In this regard, it is worth using the resources of a local agency, e.g. SEO agency Cardiff

VR

With the release of Google’s Daydream View and the Samsung Gear VR, virtual reality is slowly but surely becoming more mainstream. And as it does, businesses are starting to explore how they can use VR to their advantage. One way businesses are using VR is for SEO purposes. By creating virtual reality tours of their products or services, businesses can give potential customers a taste of what they have to offer without them having to leave their homes.

Conclusion

The take away from this is that there are new technologies emerging all the time in SEO, and that it’s important for agencies to be on the forefront of these changes. By keeping up with the latest trends and changes, agencies can ensure that their clients are getting the best possible results.

Main photo: Luke Peters/unsplash.com

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