In-car ads the future of motoring?

In-car ads the future of motoring?

News
It takes approx. 1 minutes to read this article

Just a few years ago no one would have expected that we would be bombarded with advertisements in the newest vehicles as well. This unpleasant procedure of automotive concerns is slowly becoming a trend on a global scale.

Czech Skoda decided to implement official tests related to the offer of ads published in multimedia systems. What’s more, the company announced introduction of this “service” on a permanent basis.

Skoda’s management wants the advertisements presented to be as practical and customer-oriented as possible. This means i.a. appearance of advertisements of petrol stations when the fuel tank indicator is dangerously close to zero.

According to Skoda – the ads will initially appear on Scala, Superb, Kamiq, Karoq and Kodiaq models. It is worth noting that the most popular models are not included in the list. This indicates a kind of “testing the ground” for future development.

What is important, so far it is not known whether the ads will be able to be turned off by themselves.

(Photo: Skoda)

Add comment

Your email address will not be published. Required fields are marked *

*

20 + eighteen =

Recommended articles
Custom trunk bags – does this solution make sense?
Custom trunk bags – does this solution make sense?
Are customized bags for the trunk a solution worth considering? Who should opt for such a piece of equipment?
Innovative powertrains! Impressive
Innovative powertrains! Impressive
The powertrain is the heart of any vehicle. It is what makes a smooth and dynamic driving experience possible. Here are the most innovative solutions of recent years!
Understanding the role of turbocharger actuators in car performance
Understanding the role of turbocharger actuators in car performance
Dive into the world of automotive engineering and explore the critical role that turbocharger actuators play in enhancing car performance. A detailed look at functioning, benefits, and potential optimization strategies.
Latest articles