In-car ads the future of motoring?

In-car ads the future of motoring?

News
It takes approx. 1 minutes to read this article

Just a few years ago no one would have expected that we would be bombarded with advertisements in the newest vehicles as well. This unpleasant procedure of automotive concerns is slowly becoming a trend on a global scale.

Czech Skoda decided to implement official tests related to the offer of ads published in multimedia systems. What’s more, the company announced introduction of this “service” on a permanent basis.

Skoda’s management wants the advertisements presented to be as practical and customer-oriented as possible. This means i.a. appearance of advertisements of petrol stations when the fuel tank indicator is dangerously close to zero.

According to Skoda – the ads will initially appear on Scala, Superb, Kamiq, Karoq and Kodiaq models. It is worth noting that the most popular models are not included in the list. This indicates a kind of “testing the ground” for future development.

What is important, so far it is not known whether the ads will be able to be turned off by themselves.

(Photo: Skoda)

Add comment

Your email address will not be published. Required fields are marked *

*

nine − 4 =

Recommended articles
Unusual wrenches you should have in your workshop
Unusual wrenches you should have in your workshop
Wondering what tools you absolutely must have in your workshop? Take a look at our overview and find out which wrenches are best to use.
Cup holder – how to choose the right one for the car?
Cup holder – how to choose the right one for the car?
Do you think it's time to buy a cup holder for your car? Before you do, check out your options and what to keep in mind when choosing it!
How to change the look of your car at a low cost?
How to change the look of your car at a low cost?
Is your car asking for some beauty treatments? No problem! There are plenty of ways to make your car look pioneering and extravagant.
Latest articles